We help organizations read the signals of change and turn them into strategy. Delivered in the best format for you - from interactive content formats, inspiring keynotes, branding concepts, ideation, strategy workshops, futurists in residence, and train-the-trainer sessions - we make sure we help you and your team find your way to more hopeful futures.
From Signals to Intentional Futures
What We Do
Future Scenarios &
Strategic Foresight
How will your industry look in 10 years from now? We co-create plausible and preferable future scenarios to anticipate and prepare for long-term change. In a world full of noise, we bring clarity and structure to your business challenges.
Trend-Driven Innovation
From emerging trends to actionable ideas. With our tried and tested trend-driven innovation methodology, we help you create new products, services, campaigns, and business models grounded in customers' expectations.
Culture & Consumer Insights
We conduct extensive research to understand the cultural context of consumer groups. By tapping into our network of industry experts and cultural analysts, we uncover hidden truths and align them with emerging consumer needs.
Trend Safaris
Vienna, London, Amsterdam, Berlin, you name it! We take you & your team on an immersive, hands-on tour to discover emerging consumer trends, new business models, meet trailblazing founders, and get real insights from the real world.
Applied Semiotics
A highly effective methodology for uncovering deeper meanings in how culture evolves. Using semiotic thinking, we interpret emerging signals to inspire new product lines and campaign concepts, or to decode the messages a brand and its competitors send to their audiences across markets.
New Territories
We guide companies in navigating new markets/demographics for product launches and communication campaigns. We provide clear, easy-to-digest insights on specific product categories, demographics, behaviours and cultural phenomena.
Our Process
Observe
We begin by scanning the landscape of change. Signals come from everywhere: technology, art, science, policy, daily life. We collect them through research, observation, and dialogue — always curious, always connecting dots.
Decode
We interpret why these signals matter. Using cultural and semiotic lenses, we uncover the meanings, tensions, and values they represent — the “why” beneath the trend.
Imagine
We co-create futures. In facilitated sessions, we help teams explore what these shifts could mean for their world, envision alternative futures, and build narratives that make them tangible.
Apply
We turn insight into action. From strategy frameworks to innovation pipelines and storytelling tools, we translate foresight into decisions that move the organization forward — today.
About Us
We are January – a futures consultancy founded by
Carla Moss and Delia Wieser.
Carla brings the lens of culture. A semiotics and cultural-insights specialist with more than a decade of experience in brand strategy and cultural foresight, she helps organizations uncover the deeper meanings behind people’s choices. Her projects include decoding beauty ideals for L’Oréal, re-imagining masculinity for Unilever, and exploring the future of premium mobility for BMW. She has also contributed to cultural-insight studies for Pernod Ricard, Heineken, and Netflix, working with agencies such as Kantar Consulting, Sign Salad, Firefish, TRIPTK and many more.
Delia brings the craft of innovation. For over 15 years, she has guided global organizations and creative teams through foresight and innovation projects that transform uncertainty into opportunity. Formerly Lead Innovation Architect at TrendWatching, she co-developed the widely used Trend-Driven Innovation methodology and has facilitated hundreds of workshops across Europe, North America, and the Middle East.
She has collaborated with over 40 leading clients, including Ford, Telekom Austria Group, LSG SkyChefs, Napapijri, Marriott Hotels, Mastercard, ING & NN Group, Universal Music, and the BBC.
Delia has also co-authored the business book Trend-Driven Innovation (Wiley, 2016) and is the author of Road-Trip To Innovation (TrendONE, 2012).
Together, we combine cultural fluency and innovation expertise to help organizations understand what’s changing, why it matters, and how to act on it with confidence.
We don’t just interpret change, we design the capacity to thrive within it.
The Future isn’t simply something that happens to us while we wait.
It’s something we actively choose and shape.
With imagination,
with courage,
with intent.
We’re here to help you imagine alternatives,
to find meaning in change,
to future-proof your strategies,
and to design the products, services, and visions
that make tomorrow more hopeful.
We believe hope is a responsibility.
Paired with foresight, it becomes a strategy.
A way to reframe crisis as opportunity,
to turn questions into pathways,
to build resilience where others see fragility.
The stories we tell about tomorrow matter.
They are the seeds of transformation.
So we ask you:
What’s the future you are excited about?
Not the one you fear,
not the one you inherit,
but the one you choose.
Together, let’s shape it.
